720.770.5000 sales@specitup.net


Discover a BETTER way to sell homes


You now have the ability to completely change the spec levels on existing plans and add that new plan you dreamt up last night without adding any unnecessary work or cost to the back office. Utilize market specific data in real time to set selling prices allowing sales to deliver better results. Builders that incorporate Specitup have increased closing rates, strategically gained market share, and simplified internal processes.

Get to sales quickly

Pro forma analysis

Easy to use


Specitup allows you to quickly and intelligently create, manage, and adjust model options and pricing saving you time and increase sales by allowing you to react faster than your competition. Instead of waiting for plans to come back from estimating, Sales representatives can now close a deal in minutes instead of weeks. Using our intuitive and intelligent system you can propagate options and pricing from model, series and even communities extremely fast.

Get to sales quickly

  • Understand the profitability of your product without formal estimating
  • Save time by using automated workflows
  • Automatically add options and pricing across your portfolio
  • Intelligent and intuitive process automation
  • Advanced auto options and pricing saves hundreds of hours


  • Know that you have protected your margin and extracted the maximum possible profit out of the sale
  • Know your prices and costs per square foot prior to sending to estimating and purchasing
  • Understand the profitability of your product without formal estimating
  • Create reports showing how competitive you are with other builders in your area
  • Create an entire virtual community to test market conditions
  • Determine what Series you want to build, copy or create better product than the competition


  • Hosted in world class data centers (Microsoft Azure) for redundant data backup
  • Your data in your SQL database
  • Enterprise level security and encrypted data transmission
  • Easy Set up and implementation complete solution – no additional modules to purchase
  • Get started immediately, easy to use, straight forward implementation

Quickly Spec Models, Series, and Communities


  • Understand how spec levels and base house costs affect your profitability
  • Understand the profitability of the same model in different communities
  • Adjust and manage base house costs and option mark-ups per series per community

Automated and Elegant Workflows


  • Quickly add new spec levels to base house to determine profitability
  • Make more money by dialing in profitability per series, per community
  • No copy and paste
  • Hierarchical and intelligent processes

Add Pricing and Options to Models, Series, and Even Communities


  • Understand how spec levels and base house costs affect your profitability
  • Understand the profitability of the same model in different communities
  • Adjust and manage base house costs and option mark-ups per series per community

Feature Overview Videos

Complete Integration with Sales Simplicity, BuilderMT, and CG Visions

Specitup seamlessly integrates with other popular builder software products. All data is automatically integrated with Sales Simplicity and BuilderMT allowing you to focus on running your business. No sync, send, replicate or copy and paste.


Builders invest a lot of money on marketing and sales, but most struggle to consistently convert enough leads into home buyers. That’s why we created Lasso — CRM software custom-built to make it easier to capture, nurture, and convert more prospects into purchasers. Today, over 500 builders use Lasso on thousands of communities and regularly see conversion results improve from 30% to over 300%.

Based on annual sales and customer satisfaction surveys, Sales Simplicity Software is the number one Sales, CRM, ELead Management, Marketing and Reporting application in homebuilding today. Winner of Constructech’s Gold for 2007 and 2008, Sales Simplicity Software executes the Sales, CRM and Marketing business processes from web to first visit to a signed contract to design center with fast, easy-to-use navigation.

For the construction industry at large, BuilderMT provides highly-customizable workflow and building-process-management software that works in tandem with leading accounting systems and other wireless and jobsite productivity tools, such as CRM and warranty management.BuilderMT is widely recognized as a leader in process-driven, best-building-practices for builders, as well as customer service, warranty applications, online training and innovative wireless applications.

Award winning industry experts with a direct focus on the pragmatic implementation of (Building Information Modeling) BIM for Residential construction. CG’s products and workflows interface with Sales Simplicity to connect sales information to various departments within a builder’s operations, to prevent rework and promote consistency. See how a scaled approach can start early with your existing 2d prints and evolve into full BIM.

Punchlist Manager.Net™ was founded in 1993 with the premise that happy home-owners lead to consistent referrals and uncapped growth. PLM helps you manage not only every aspect of your Service & Warranty department, but gives you a platform to maintain strong relationships with both your homeowners and trade partners. Access our web-based solution 24/7 to manage your open, closed and pending requests and service orders from anywhere. Factor in our built in schedule, our custom built inspections and the ability to capture homeowner sign-offs directly on your smartphone, you now have the ability to carry your Service, Warranty & QC department in your pocket.

Avid Ratings provides an award winning suite of software that over 2000 leading builders throughout North America are using to engage customers before, during and after the purchase of a new home. The program is comprised of GoTour and GoSurvey, two complimentary platforms that enable Homebuilders to virtualize their models, provide online options selection, and serve/cultivate customer reviews. The result is a digital selling experience that transforms a builders sales by an average increase of over 20%.

Specitup Helps Builders Save Time and Make More Money