720.770.5000 sales@specitup.net



Rick Cosgrove


With nearly three decades in the home building technology sector, reaching back to the early 1990s, when he was implement RFI systems, Rick Cosgrove has been a technology innovator and software inventor. His principle focus over the years has been on qualifying models and options. His insights come through his work building over 100 BuilderMT databases (including all the estimating detail), and his intimate knowledge of the bits and bytes of Sales Simplicity. Designed exclusively for production home builders (50+ home annual starts), Rick’s software solution, Specitup, automates and makes more precise the error-prone process of setting selling prices for new homes that guarantees a profit for the builder. The basis of Specitup functionality is its ability to manage, price, and determine the margins for various features contained in the “base home” that builders offer to their buyers. By knowing the combined price of the features, the builder can determine his square foot selling price, apply his desired margins, and set a home price that maximizes profits.


Glade Jones


Glade has owned and operated both a production home building company and a Real Estate focused cloud software company. He brings a unique perspective to Specitup, having experience in both sides of the equation.

Glade has an MBA from BYU, 12 years of residential construction experience and 15 years starting up and

growing Obeo, Inc. a successful Real Estate marketing tools platform. Glade is also the Co-Founder of and Strategic Adviser to Olo Builders Franchising.

Partner and Strategic Adviser

Trent Cragun


Trent, as an owner in Specitup, owns a successful home building company and is the Co-Founder and CEO of Olo Builders Franchising. Taking lessons from the front lines of process improvement and innovation, Trent is instrumental in helping guide the software roadmap for Specitup. Trent is the President of the Homebuilders Association of Utah and has strong political and Industry influence both locally and Nationally.